With so many micro-distilleries popping up around the country I thought it would be nice to review a vodka from one of the early success stories from the micro-distilling movement. Tito’s Handmade Vodka is celebrating its 16th year in business. Tito’s was stared by a guy named Tito Beveridge (with a name like that how do you know go into the alcohol business) who started out making vodka infusions as gifts and somehow ended up founding the first legal distillery in Texas. Since winning a double gold medal in the World Spirits Competition they have come to be known as one of the go-to brands of vodka for people who are serious about cocktails but also aware of price. I have even heard of some up-scale bars and restaurants who are using Tito’s as their well vodka so that the taste of their carefully crafted cocktails don’t get ruined by sub-par vodka. This really is the path that every micro-distiller around the country is hoping to follow, although few of them look ready to compete at this point.
Despite having been aware of the brand for many years I had not actually gotten around to buying a bottle until now. Tito’s is a 100% corn vodka and it does have the characteristic sweet and creamy taste that most of the corn vodka’s I’ve tried also have. But the other corn vodka’s I’ve tried also have a lot more of a flavor to them. And when it comes to vodka that is not necessarily a good thing. Tito’s is incredibly smooth, with a creamy mouthfeel and just a hint of sweetness before you do taste the alcohol at the end. But it is not a burning alcohol and you can drink it without making cheap vodka face and coughing. One reason for the difference is that Tito’s microdistilled in an old-fashioned pot stills and so they have more control over the process than with column stills. I would say it is very similar in character and quality to Buckeye Vodka but is a few dollars cheaper per bottle and, in my opinion, slightly better. Don’t be put off by the cheap looking bottle and plastic cap. Part of Tito’s mission statement is keeping their product as affordable as possible and they are clearly not investing too much in bottle. Instead they use quality ingredients, a careful distillation process, and then distill it just enough (six times) to get out the impurities and strong corn flavors but not so much that all that is left is the ethanol flavor. So there you have it. If you want to support local vodka at an affordable price go with Buckeye but if you want a bottom line better vodka for an even better price, go with Tito’s.
If you want to listen to a tasting and review of Tito’s you can hear it on this week’s episode of Bottom Up.