It had to happen some time. Fresh on the heels of the release of fan-favorite Dreamsicle, MadTree Brewing announces they are canning “Pilgrim.”
Fans have been clamoring for Pilgrim Pale Ale to be canned since its initial release at the 1.0 facility. With the expansion at 2.0 in Oakley, MadTree now has the capacity to can the beer.
The brewery is also partnering with La Soupe and Busken bakery as part of the event.
Here are all the details on the release, straight from MadTree:
MadTree Brewing Company is releasing Pilgrim Fall ale in cans for the first time on Thursday, September 21. Fall is a time for friends and family to come together and Pilgrim is the perfect, approachable companion. This lightly hopped beer combines cranberry and vanilla to complement the pleasant lemon and berry flavor of Pilgrim hops. Give thanks for a bountiful harvest, good friends, and great beer.
MadTree will host a can release party to celebrate the new beer and support La Soupe, a local non-profit that rescues otherwise wasted produce to create delicious and highly-nutritious meals for customers, non-profits and food-insecure families. In 2016 alone, La Soupe rescued 125,000 pounds of perishable food from going to the landfill (“ugly” or over ordered produce from grocery stores) and donated almost 75,000 servings to people living in food insecurity. They are on track to double their impact in 2017.
“Pilgrim is a beer we’ve wanted to offer in cans for a long time but we never had the production capacity to do so,” said MadTree Brewing taproom GM, Chris Stokley. “The taproom and retail accounts always fly through this beer when on draft so we are really excited to offer this on a much larger scale to more people. Plus, being able to partner with La Soupe and their unique approach to eliminating food waste makes it all the more special.”
MadTree also teamed up with Busken Bakery to create the Pilgrim Cranberry Mountain cookie. Just up the road from the brewery, the bakers at Busken Bakery will be offering their Pilgrim Cranberry Mountain cookie just in time for the Pilgrim tapping. “The Pilgrim Fall ale reminds us of ‘Thanksgiving in a glass’ and this was our inspiration for the cookie,” said Brian Busken, Vice President of Busken. The hearty PCM cookie contains chopped walnuts, cranberries and bittersweet chocolate chips with a subtle vanilla finish. You will be able to sample the cookies for free at the upcoming release party, as well as purchase them at Busken’s flagship Hyde Park location for a limited time.
The can release fundraiser will be held on Thursday, September 21, from 4PM-8PM in the MadTree taproom (3301 Madison Rd, Cincinnati, OH 45209). A portion of the proceeds of the sales of Pilgrim cans, shirts, and posters will be donated to La Soupe. Catch-A-Fire Café will offer some special Pilgrim-themed menu items, along with their full menu all day. The cost is $10.50 per six-pack (including tax).
Can and draft distribution to restaurants, bars, and retailers will begin Monday, September 25, in all markets that MadTree serves.