Christian Moerlein is getting ready to debut cans of their new Third Wave IPA and Purity Pils. These cans feature new branding designs for Moerlein in new package formats. But this is more than just a new IPA and a new look for Moerlein. I recently sat down with Marketing & Events Director Jesse Folk and Vice-President of Brewing Operations Eric Baumann to discuss these changes.
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Every year the Brewers Association updates their chart of the historical U.S. brewery count. This year I decided to create a chart for the historical Cincinnati brewery count.
I love this chart, it shows you the heights we used to stand upon, the crush of prohibition, the lows of the 70s, and the resurgent climb we are currently making. You should go check it out on their page because it’s interactive and they have other related charts.
In the ever increasing number of “seasons” in beer, we find bocks and doppelbocks coming out during late winter/early spring. Like most lager’s these beers started in Germany, bocks in Einbeck then later doppelbocks came out of Munich, dating back to the mid-1600s. Traditionally monks would drink this “liquid bread” during the long fasting days of Lent.
A few words about goats. The link between bock beers and goats has been somewhat mystifying. Most bock, or doppelbock, beer labels have goats on them, and Cincinnati’s own Bockfest has a giant wooden goat, but why??
There is no firm, conclusive evidence but the anecdotal stuff is mostly summed up as follows: as I mentioned earlier, the town of Einbeck is the supposed origin place of this style of beer. Back in the day, it was likely just called Einbeck style or something like that. Well, some folks in Munich probably had too many beers of this style and started slurring Einbeck into einbock. In German bock means goat. Anyway, that’s how I like to imagine it went down but, just like how many licks it takes to get to the center of a lollipop; the world may never know.
With Emancipator, Moerlein is presenting us with a doppelbock, or double bock so we’re drinking two goats. Moerlein first released it back in 2008 to celebrate the 75th anniversary of the repeal of prohibition. Now it’s released mid-February every year wherever Moerlein beers are available. Now let’s kick this review off with a traditional Bavarian toast when drinking doppelbocks. Salve, pater patriae! Bibes, princeps optimae! (Greetings to you, father of our country! Drink, best of all noblemen!)
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