Stone’s got a new year round beer hitting the market this week to cash in on the session IPA craze. Go To IPA doesn’t just cash in on the session IPA craze but also the hop bursting craze that’s been sweeping through the nation of homebrewers. Stone has never seemed like the company to cash in on any craze, much less one driven by market analysis. Remember, this is the company through brought us Arrogant Bastard and made it live up to that name.
All these things left me in a situation of not anticipating this beer. When companies make these kinds of changes it makes me worry that the quality of their products is going to begin to suffer. Sometimes though we have to forget the marketing and just enjoy what’s in the bottle. Before we get to the quality of the contents here is Stone’s blurb on the brew:
Since Day One, we’ve been abundantly forthright and fully transparent about our lust for hops. It’s led us to craft many an IPA, most of them imperial—some intense for their time and all timeless in their intensity. For Stone Go To IPA, we are embracing our hop obsession in a new way, funneling an abundance of lupulin-borne bitterness into a “session” IPA delivering all the fruity, piney character of a much bigger IPA. To accomplish this, we employed “hop bursting,” a new technique wherein an irrational amount of hops is added during the final phase of the brewing process to coax out extreme flavors and aromas while also imparting a burst of desirably pleasant bitterness. The result is an Alpha-acid-rich beer that fans can enjoy more of without missing out on the assertive hop character you, like us, crave. So, sit back and go two with your new everyday go-to IPA and bask along with us in the glory of the almighty hop.